Reverse ICO

https://blog.bigchaindb.com/tokenize-bits-and-atoms-6f2ed6800ba6

https://medium.com/@harrymclaverty/reverse-icos-the-soundcloud-exit-strategy-almost-no-one-is-talking-about-651f4ef1f88e

“Companies undergo ‘Reverse IPOs’ as a simpler and quicker way of ‘going public’. A private company finds a typically underperforming public company and buys enough shares to control it. They then strip away everything but the organisational structure of the public company rendering it a shell, before completing a ‘share swap’ where shareholders in the private company swap their shares for shares in the shell company — rendering the private company public (Example:Burger King).”